About us

Understanding your needs

We understand that timely delivery of your product (time-to-market) is a critical factor to its success. That’s why we take full ownership over the design to manufacturing process.

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Leading products

Our award-winning designers have cross-industry experience working with small and large organisations across the world.

Working to achieve the best results for you

Working in close collaboration between our London, Shenzhen (China) and Israel R&D offices, we can offer you the latest innovative technologies and materials at a cost-effective production model.

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Boaz Lazar

Medical product expert

An industrial designer (B.Des) worked for three years as the in-house designer of a large factory in China. After a prolonged period of time working with Chinese manufacturers and world renown clients he concluded that product design and development should be done in close collaboration with the client.

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Ido Zucker

Production & Operation Expert

Active in managing, operating and establishing product development, production and professional business operations in China.

Speaks, reads & writes fluent Chinese. B.A in Economics and East Asian Studies from the Hebrew University of Jerusalem, Followed by studies in Chinese Language and Literature at Tsinghua University in Beijing

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Mor Rubin

Graphic designer

Graphic designer (B.Des) based in Tel-Aviv. Crafting delightful experiences with visual interaction and design. 

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Dr. Oren Henis, MD.

Medical consultant

Physician, resident in emergency medicine at Meir Hospital in Kfar Saba, Israel. Lives in Tel Aviv

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Ziv Lazar

User Experience Designer

with over 20 years’ experience in research and design of physical and digital products.

As part of his work at Samsung in South Korea he was responsible for the design of Wearable products and medical interfaces.

Ziv resides in London, UK, and frequently visits our Tel-Aviv studio.